The Neuroscience of Coaching

Why coaching works and how we can create and sustain change.

What makes coaching unique? What makes it bring results in a way that has outperformed other modalities of change? What is happening for the coaching client that creates openness for change? What would allow coaching to be the forerunner of creating easy and sustainable change?

So what happens in the brain of our client when we coach successfully?

Our brain is much more plastic than we once thought. In other words, it can be re-shaped from structure to function. And it has been discovered that coaching techniques can literally change the brain. The only thing that is difficult about change is that, initially, it requires attention and will.

There are four main areas of research that explain how coaching impact the brain: ARIA; attention, reflection, insight and action.

David Rock explains how a focus on attention works in the brain.

Requirements for change:
1. The client wants to change.
2. They devote the attention, moment to moment.
3. They keep up the will.
4. They hire a coach and surround themselves with additional resources - other people, environments, books, thoughts, exercises, alternate plans.
5. They stick with it for thirty days.

This article will be completed at a later date.